Honda holds World Premiere of the All New City MUGEN Prototype
April 25, 2014 - Honda Cars Philippines, Inc. (HCPI), Honda’s automobile business unit in partnership with M-TEC Co. Ltd, known for its MUGEN accessories debuted the All New City MUGEN Prototype during the launch of the All New Honda City in Pasay last April 22.
The new sleek cross motion form exterior styling of the All New City is a breakthrough among conventional sedan styling that unifies sleek and dynamic forms creating a sense of stunning sporty profile. And to further enhance the All New City’s style, HCPI in a joint project with M-TEC Co. Ltd., equipped the All New City MUGEN Prototype model with front sports grille, front under spoiler, side spoiler, rear under spoiler aerodynamic parts and 17-inch aluminium wheels
Exclusively designed for car enthusiasts who appreciate enhanced premium dynamic styling to complement spirited driving performance, the All New City with factory-installed MUGEN accessories will be available for retail by the third quarter of the year through HCPI’s authorized dealerships and will eventually be available to other countries.
When HCPI first introduced factory installed MUGEN accessories to the market in 2011, it has gained wide market acceptance enabling HCPI to be the number one MUGEN products distributor outside the Japan market.
MUGEN, which is a Japanese word for infinite, designs and manufactures racing engines and premium aftermarket parts under the strong partnership with Honda. MUGEN has a strong racing heritage and has gained international recognition from its Super GT and Formula One background, to name a few. It also specializes in tuning engines and developing customized parts exclusively for Honda products since the mid 1980’s.
Posted on 29 Apr 2014 by admin
Honda sets new standards with the All New City
The All-New City MUGEN Prototype
April 22, 2014 - Honda Cars Philippines, Inc. (HCPI), Honda's automobile business unit in the Philippines officiallylaunched the 4th generation of its best selling model, Honda City at SMX Convention Center in Pasay City. Debuting in a futuristic concept, the All New City is bound to let its customers "Touch Tomorrow" with six available variants to choose from.
The engineers who worked on the City paid equal attention to vehicle improvement and meeting customers' diverse demands in an automobile. The All New City presents itself with values that exceed customers' expectations - a design that embodies premium andsporty feeling, comfortable and spacious interior, high level of dynamic performance and improved fuel efficiency.
The All New City is offered with Honda's improved 1.5 liter i-VTEC engine that delivers maximum power output of 120 ps at 6600 rpm . The 1.5 liter i-VTEC engine is mated to a new 5-speed Manual Transmission and developed under the Honda's Earth Dreams Technology, new Continuously Variable Transmission (CVT with 7-speed paddle shifters).
Furthermore, the All New City is the first Honda model locally that bears Honda's new "Exciting H Design!!!" concept that will be applied to all future Honda global models. The "Exciting H Design!!!" represents three key elements - High Tech (innovative spirit), High Tension (pursuit of a beautiful body structure and layout) and High touch (finely-honed surfacing and texture), that focus on overall pleasing human experience.
Stemmed from the "Exciting H Design!!!" concept, the All New City's exterior concept is "sleek cross motion", successfully unifying sleek front form and dynamic side form. It features a solid wing face harmonized with low front face, aerodynamic
bumper design and clear-cut side panel; giving the All New City a stylish yet sporty look in every angle.
The All New City retains its compact size yet it has taken Honda's "man maximum, machine minimum' design philosophy to a higher level. The engineers achieved to create an interior space that exceeds the class standard with increased and substantial head,shoulder and knee room, a leg room that is comparable to some mid-size sedans and a top class trunk space. Matching the City's advanced packaging is the application of the "layered floating cockpit" concept that is expressed through advanced and high quality textures that give a comfortable feeling.
Complementing the spacious interior, the All New City exudes a refreshing atmosphere accomplished with careful selection of design and materials; and exclusive to the top of the line variant are plush leather seats. Inside, feast your eyes on the All New City’s advanced interior equipment. The All New City offers first in class features such as the 7-inch touch screen display audio, the application of such equipment minimizes the use of buttons making it easier to operate while radiating a premium feel. The 7-inch touch screen display audio features functions such as hands-free telephone (HFT) and audiostreaming via Bluetooth connectivity and voice recognition control. For added convenience, the audio and Bluetooth HFT can be operated via the controlsmounted on the leather-wrapped steering wheel. Just below the display audio unit, is the automatic air-conditioning system that also comes with user-friendly touch panel.
To further provide convenience to everyone on board, the All New City is equipped with different ports such as auxiliary, USB, and the new HDMI port that lets you connect and mirror your smartphone on the display audio screen. On selected variants, three
accessory sockets are made available in front and at the rear for hassle-free gadget charging.Another addition the advanced dashboard design is the push start button. The Smart Key with Push Start System intelligently locks and unlocks the doors without even touching the smart key and a push button to start or turn off the engine.
Taking cue from the market's demand for better fuel efficiency, Honda has equipped the All New City with the ECO Assist system ; which consists of the ECON mode that controls the engine, drive-by-wire, transmission, and air conditioning performance to improve fuel consumption; and the Eco coaching ambient light that promotes a more fuel efficient driving habitby glowing green when throttle input is light and glowing blue when throttle input is heavy.
Together with driving performance and fuel efficiency, one of Honda's primary thrusts includes comprehensive methodology on
vehicle safety. As standard, the All New City is equipped with driver and passenger SRS airbags and anti-lock braking system (ABS) with electronic brake-force distribution (EBD). The top of the line variant comes with additional safety features such as side airbags, side curtain airbags, vehicle stability assist (VSA), hill start assist, child seat anchors,60:40 rear seats, and driver and front passenger seatbelt reminder. And another new safety feature that can be found in the top of the line variant is the Emergency Stop Signal (ESS) that automatically pulsates the brake and hazard lights when it senses an emergency stop normally during heavy braking situations. Certain variants of the All New City are equipped with a multi-view reverse camera that is capable of displaying in three views (normal, wide, and top down).
Crafted to let you experience advance technologies, the All New City is available with the following suggested retail prices:
- 1.5 E MT - Php 756,000
- 1.5 E CVT - Php 796,000
- 1.5 VX CVT - Php 880,000
- 1.5 VX+ CVT - Php 970,000
To further enhance driving enjoyment and ownership experience of our most valued customers, HCPI is offering All New City variants equipped with genuine Honda accessories that provide added safety, convenience, and style. Modulo is Honda's genuine accessory brand and Modulo accessories are developed in parallel with Honda’s new car development. The All New City is available in two Modulo variants: 1.5 E Modulo Utility and 1.5 VX Aero Sports. The 1.5 E CVT Modulo Utility variant includes front grille,door visor, trunk tray, seatback holder, tablet holder, door side protector, trunk cargo hook and Modulo emblem with suggested retail price of P821,000 . On the other hand, the 1.5 VX Aero Sports variant includes front grille, front under spoiler, side under spoiler, rear under spoiler, wing-type tailgate spoiler, illuminated side step garnish and Modulo emblem with the suggested retail
price of P935,000.
The All New City is available in five colors:
New Gold Brown Metallic (VX and VX+ only)
Carnelian Red Pearl (E CVT and VX only)
Modern Steel Metallic
Crystal Black Pearl (except VX+)
Posted on 23 Apr 2014 by admin
Honda Cars Philippines, Inc. Names New President And General Manager
April 4, 2014 - Honda Cars Philippines, Inc. (HCPI), Honda's automobile business unit names Mr. Toshio Kuwahara as its new President andGeneral Manager effective April 1, 2014. Mr. Kuwahara is filling the post formerly held by Mr. Tatsuya Natsume, who has been assigned a new post in Brazil.
In 2009, Mr. Kuwahara was handed his first assignment in the Philippines when he was appointed as Senior Assistant Vice President for HCPI’s Marketing and Sales Division. “My job in the Philippines is very special to me; not only because this is my first timein the country but also because this is my first assignment in Honda’s automobile business”, according to Mr. Kuwahara during a press meeting. Prior to his move to the automobile business, he previously held posts in Honda’s motorcycle business unit for the Asia and Oceania market.
For almost five years, Mr. Kuwahara has been working closely with Filipinos in both HCPI and Honda Cars dealerships during his stint as the marketing guru. He took this opportunity to know more about the Filipinos and specifically their tastes in vehicles. “As one of Honda’s thrust, we always make it a point to satisfy our customers in every aspect of their transactions with us. It is crucial that we know their wants and how we can deliver them”, Mr. Kuwahara said. Now that he is the main man behind HCPI, Mr. Kuwahara has this to say, “I am very privileged to be given a bigger responsibility for the same market. Rest assured that it is my goal toprovide vehicles that the Filipino customers dream of having. I anticipate that what our team has been developing for years are spot on”.
Inquired about his more concrete plans for HCPI during his first year, Mr. Kuwahara was quoted saying, “We will keep you very busy this year. Expect new Honda models to be available in the market soon. You will actually see the All New City very soon.” Optimistic about their new products for the Filipinos, Mr. Kuwahara sees a strong resurgence of the Honda brand in the automotive scene.
While dedicating most of his time learning about the Philippine automotive operations, Mr. Kuwahara also allowed himself to discover the beauty of the Philippines and its people. “For every free time that I have, I always try to take my family on a trip and exploreyour country together. My wife and kids love the Philippines as much as I do. This country is filled with so much uniqueness – the incomparable Filipino hospitality, impeccable work dedication and being one of the happiest people I know. Well, it’s not hard to be happy if you have such beautiful country and amazing people,” shares Mr. Kuwahara.
Posted on 23 Apr 2014 by admin
Honda Offers Free Rear Entertainment System For The Odyssey And Pilot
March 10, 2014 - Planning out of town getaways to beat the heat and enjoy the company of your loved ones becomes easier as Honda’s two premium family vehicles promise to deliver nothing but unparalleled travelling experience. Honda Cars Philippines, Inc. (HCPI) gears you up before hitting the long roads offering Rear Entertainment System and accessory package for its luxury minivan, Odyssey and premium SUV, Pilot until March 31,2014.
Excited to take your kids on the road but dread being asked “are we there yet” bazillion times? Fret no more; the Rear Entertainment System, which includes a 10-inch roof-mounted DVD entertainment monitor, complete with wireless headphones and remote control, will keep the little ones entertained and occupied. How about bringing their game consoles on board? Yes, this rear entertainment system has audio-visual (AV) inputs which enable you to plug gaming consoles and other multimedia devices.
But more than anything else, it is the Odyssey and Pilot’s ability to provide car-like driving feel and ride comfort that makes these the perfect family vehicles especially for long excursions. Running on a 3.5 liter engine equipped with Variable Cylinder Management (VCM) technology, the Odyssey and Pilot are sure to deliver excellent driving performance while maintaining satisfactory fuel economy. Furthermore, these vehicles also boast of having flexible seating configurations to fit anything your family needs and can actually seat eight people comfortably with enough luggage stowage.
The Honda Odyssey developed with the concept of “Ultimate Family Vehicle”, combines elegant styling, class-leading performance, advance family safety, and ultimate utility in a minivan. Head to any Honda dealership and get as much as P250,000 cash discount that comes along with the Rear Entertainment System and splash guards.
On the other hand, the Honda Pilot was developed with the concept of “Intelligent Family Adventure”. To provide each member of thefamily with equal and enjoyable experience, Honda is giving away premium running boards for easier vehicle ingress and egress with any Pilot purchase until March 31, 2014. What’s more, you can get as much asP100,000 discount. Now, that’s a triple treat for you when you purchase a Honda Pilot.
What are you waiting for? Visit any of the 31 authorized Honda dealerships nationwide and catch the amazing deals for the Odyssey and Pilot. Hop in any of these vehicles and experience the vehicle you would want to take your family with. This promo is covered by DTI-IV-A Permit No. 02-058 and 03-071, series of 2014.
Posted on 23 Apr 2014 by admin
The New Honda City
"Finally! Witness the unveiling of the New Honda City on April 22 at 6PM only at Honda Cars Quezon City!
Visit our Open House on April 26 at Honda Cars Quezon City located at No. 141 Quezon Avenue, Quezon City and reserve the New City!
For inquiries, please call direct lines: 732-8556, 732-8166 to 67 or trunk lines: 712-6850 to 61 Locals 206, 207, 208 & 227. See you!"
Posted on 21 Apr 2014 by admin
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Happy Honda Holidays
December 05, 2013 - Honda Cars Philippines, Inc. (HCPI) shares the holiday spirit as it offers its exclusive treats for customers to get that dream car off their Christmas list. Available until December 31, 2013, the Honda City, and certain variants of the Civic and CR-V are being offered with outright cash discounts, freebies and flexible financing schemes, making it easier for you to drive home a Honda.
The Honda City, pioneer of the subcompact segment continues to captivate with its rule-changing looks and features, not ordinarily found in other sub-compacts. The City sports an elegant yet sporty exterior complemented with luxurious interiors. Making it more captivating than ever, Honda is giving away PhP 40,000 outright cash incentives and freebies to its customers for all variants. Why don’t you hop in and feel instant connection with this sleek and sexy machine filled with premium, efficient and safety features.
Chiefly designed to deliver unparalleled driving experience, the Honda Civic provides spirited performance and technologically-advanced features that go perfectly well with its dynamic styling. Driving the All-New Civic is like driving two cars in one. It has the Civic pedigree of power, prestige, looks and performance and with just a push of the ECON button, the All-New Civic turns to a car of intelligent efficiency. The Civic has long been the face of Honda and has earned its place in the minds and hearts of the Philippine customers. As a way of showing HCPI’s appreciation, the Civic 1.8 E AT is available for as low as 15% down payment or PhP 126,200 or an outright cash benefit of P25,000 savings offer.
The Honda CR-V builds on qualities associated to its nameplate: comfortable ride, excellent maneuverability and a spacious and versatile interior while continuously introducing new technology to enhance driving enjoyment and ownership experience. What's more, enjoy up to PhP 20,000 savings or an initial cash outlay of PhP 188,500 for the 2.0 S variant. So, where are you taking the CR-V this season?
Don’t know what to buy yet? Visit www.hondaphil.com for more details and experience Christmas car shopping at any of the 29 Honda dealerships nationwide and reward yourself with your dream Honda car. This promo is covered by DTI IV-A Permit No. 12-336, Series of 2013 and DTI IV-A Permit No. 12-337, Series of 2013. Happy Honda holidays!
Posted on 17 Dec 2013 by admin